Verstärkung für die Marketing Cloud: Adobe plant Übernahme von TubeMogul
Zürich – Adobe steht kurz vor einer Übernahme des Video-Technikspezialisten TubeMogul für rund 540 Millionen US-Dollar. Mit der Integration von TubeMogul in die Adobe Marketing Cloud wird Adobe seine Expertise in der Search, Display und Social Ad Planning, dem Werbeeinkauf und der -ausspielung durch den Adobe Media Optimizer (DSP) auf das Video Advertising ausweiten – einem Markt, der in diesem Jahr laut MagnaGlobal Werbeausgaben von 196 Milliarden US-Dollar generieren wird.
In Kombination mit seiner Daten-Management-Plattform (Adobe Audience Manager) und Adobe Analytics will Adobe die erste, unabhängige Werbe- und Daten-Management-Plattform schaffen, die eine Auslieferung und Messung von Video Ads über alle vernetzten Endgeräte und TVs ermöglicht.
Weitere Informationen zur geplanten Übernahme von TubeMogul lesen Sie in der dazugehörigen Medienmitteilung unter folgendem Link: http://adobe.ly/2eFizF0. (Adobe/mc/ps)
NOTE:
The announced transaction, which is expected to close during the first quarter of Adobe’s 2017 fiscal year, is subject to customary closing conditions, and there is no certainty that the transaction will close on the anticipated timeline or at all. For a discussion of other risks and uncertainties, please refer to Adobe’s press release (http://news.adobe.com/press-release/corporate/adobe-acquire-tubemogul), as well as Adobe’s SEC filings.
Securities Law Disclosures
In connection with the proposed acquisition, Adobe will commence a tender offer for the outstanding shares of TubeMogul. The tender offer has not yet commenced. This document is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares of TubeMogul, nor is it a substitute for the tender offer materials that Adobe and its acquisition subsidiary will file with the SEC upon commencement of the tender offer. At the time the tender is commenced, Adobe and its acquisition subsidiary will file tender offer materials on Schedule TO, and TubeMogul will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. The tender offer materials (including an Offer to Purchase, a related Letter of Transmittal and certain other tender offer documents) and the Solicitation/Recommendation Statement will contain important information. Holders of shares of TubeMogul are urged to read these documents when they become available because they will contain important information that holders of TubeMogul securities should consider before making any decision regarding tendering their securities. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, will be made available to all holders of shares of TubeMogul at no expense to them. The tender offer materials and the Solicitation/Recommendation Statement will be made available for free at the SEC’s web site at www.sec.gov.
Über Adobe Systems
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In der Schweiz ist die Adobe Systems (Schweiz) GmbH in Zürich für Vertrieb, Marketing und Kundenbetreuung zuständig.
Weitere Informationen erhalten Sie auch im Internet unter www.adobe.de, www.adobe.at oder www.adobe.com/ch_de/.
